Know your number before the seller asks. Enter ARV, rehab and your fee to get the most you can contract at and still assign the deal to a cash buyer.
Use the percentage your cash buyers actually pay. Many flippers in competitive markets pay 75%; in slower markets, or with heavy rehabs, 65% is common.
A wholesale deal only works if your end buyer can still make money. So start from what a flipper or landlord will pay, usually the 70% rule, and work backward: subtract the rehab to get their max price, then subtract your assignment fee. That's the most you can offer the seller. Go above it and you either cut your fee or can't find a buyer.
Your buyers will check it. Use sold comps from the last 3–6 months, same size and condition after rehab, close by.
Cash buyers estimate high. If you're unsure, round your rehab up. A deal that works with a fat rehab number is a deal that sells.
Decide your fee before you call. If the seller won't get to your MAO, you know when to walk, or when to take a smaller fee on purpose.
Deal Snap REI shows the flip max offer free on every Zillow listing, and Pro adds your wholesale and wholetail max offers — including while you're on a call in the MojoSells dialer. Save the deal to your pipeline in one click.
Install the Chrome Extension — FreeMAO stands for maximum allowable offer: the highest price you can put a property under contract for and still assign it to a cash buyer at a price that works for them, with your fee on top.
Fees vary widely by market and deal size. $5,000–$15,000 is common on single-family deals, with larger fees on bigger spreads. The calculator lets you see how your fee changes what you can offer.
Use what your buyers actually pay. Ask a few active flippers in your area, or check what investor purchases sold for compared with their later resale. Competitive markets often run 75%; heavy rehabs or slower markets, 65%.
The 70% rule calculator gives a flipper's max offer. The wholesale MAO goes one step further and subtracts your assignment fee, because you're selling the contract to that flipper.